Trendpresentatie Nature (In)side

Ik begon weer met de Trendacademy na een korte pauze. Mijn laatste trendpresentatie heette Nature (In)side en geeft een beeld van groene trends op macro niveau (wereld trends: urbanisatie, verwoestijning etc.) naar meso niveau (stad en huis: ruimtelijke ordening en stedenbouw, architectuur) en micro niveau (onze persoonlijke relatie met groen, mode lifestyle producttrends etc.). Hoe kunnen we ervoor zorgen dat onze relatie met de natuur in balans blijft terwijl mensen steeds meer in steden zullen gaan leven? Dat een stad geen betonnen jungle wordt? Hoe kunnen stedenbouwkundigen en architecten groen-vriendelijk ontwerpen? Welke trends en ontwikkelingen zie je op dit vlak? We zien de grenzen tussen buiten en binnen vervagen, maar hoe zien tuinen en groen-vriendelijke huizen in de toekomst eruit? Welk functies kunnen planten vervullen binnenshuis (luchtzuivering, condens etc.)? En waar bestaat onze persoonlijke relatie met planten uit? Hoe zien we groene inspiratie terug in bijvoorbeeld mode, reclame, kunst en lifestyle(producten)? Eigenlijk geeft de presentatie een mooi groen trendoverzicht. Daarbij is het wat mij betreft ook een oproep om groener te (gaan) leven op allerlei fronten. Ken je een bedrijf, merk of onderneming waarvoor deze trendpresentatie interessant kan zijn? Neem dan contact met mij op. Ik geef de presentatie tijdelijk […]

Fashion Friday – J Moon

One thing I really liked from my previous blog and I want to re-introduce is fashion friday. Each Friday I highlight an inspiring fashion designer or something fashion related and preferably fair fashion. This time I wanted to share these designs with you. They are made by J Moon. Moon is a freshly launched based in London womenswear label.  Designer Jay Jinhee Moon graduated from London College of Fashion in 2014.  Jinhee was the one of twenty seven finalists chosen to present collection at the LCF 2014 BA Press show and was the winner of ‘The Best Directional Use of Colour & Textile Award’ at the show.  From this catwalk show, she featured in many press and selected the one of 200 emerging designers in Italian Vogue talents in 2014.  Jinhee finds fun in design realization of 2d drawing to 3d garment.  Trying new things to get inspiration from life style and particularly keen on artworks to apply to the unique aesthetical and interesting fashion design. She loves to make experimental garments with unusual mixture of texture, colour and shape. Playful, odd but new and interesting aesthetic is the unique signature of Jay Jinhee Moon’s design and the brand ‘J Moon’. […]

Pysop commercial Sherwin-Williams

It’s been a while since my last blogpost and that is no way to start off a brand new company I know I know, but I have a really good excuse. I really haven’t had time to write because I’ve been busy with a lot of new exciting assignments. It must seem pretty quiet over here, but I assure you it isn’t behind the scenes! I can’t really elaborate yet, because a lot of stuff is still in the embryo stage (contract drafts etc.) but I will disclose more a.s.a.p. I can mention that my first book review for the Dutch Future Society is online and I’m going to work more closely with clients to generate PR for them as agency. I’m now working behind the scenes to set this up so you can also see on my site which clients I represent. Exciting things, but of course it’s also very important to keep enjoying the little things in life. Balance is key! Inspired by the work of Mark Rothko and Georgia O’Keeffe, video production company Psyop made this captivating promotional video for Emerald paint brand and its range products Sherwin-Williams. Isn’t is beautiful? {Het is een tijdje geleden dat ik een blogpost schreef en dat […]

Art Expo Roxanne Dekker at COCO-MAT

This weekend I attended the art expo by Roxanne Dekker in the COCO-MAT store in Amsterdam. I was early so I got to shoot some photo’s of this beautiful conceptstore. I also had the opportunity to talk to Roxanne, a really sweet and talented lady. She uses music and nature sounds as her inspiration and puts them on paper (or another medium). She works a lot with ink which creates beautiful dreamy effects. For COCO-MAT she illustrated a bed sheet with paint live (I also got a painted goodie bag to take home with one of my favorite nature sounds: the sea). She also did work for one of my favorite jewelry brands: Ivy & Liv and the Volkshotel. She really has a signature style, with lots of popping colors. She is a very versatile creative too, she also works as a DJ in the DJ formation Pony Peaches and she teaches art class to kids (the Kidspiration Club). I was impressed with the COCO-MAT store too. The story behind this beautiful lifestyle brand really is amazing, I recommend watching this YouTube interview of Lilou Mace with COCO-MAT founder Paul Efmorfidis. He made ecology a way of life; he has no cell phone, cycles everywhere, […]

Tilda Swinton – Cloakroom – Protest against Fast Fashion

Li Edelkoort has said it and Tilda Swinton is saying it: we must re-invent fashion and the fashion industry. We have become obsessed with collections and the ongoing thrill (and stress) of fashion weeks, media frenzy and fashion statements. We are no longer ‘connected’ to the process of garment making, design & production: fast fashion has become as fast as a McDonalds burger. We do not buy from need but from an insatiable hunger to BE fashionable, on the trend and hip in an ongoing rollercoaster of following the latest greatest. To live in a garment, to really inhabit it, has become rare; we wear our garments occasionally, they gather dust in our closets. In the case of some Hollywood celebrities these closets have become a shrine of sorts where the vintage Valentino or Gucci bag is adored, but never worn or taken out. We have become estranged from our clothes and their origin and we need to reconnect. Tilda Swinton who is always keen to raise awareness and ask questions through art, said she realized the importance of garment longevity after going through her late mother’s wardrobe. She told magazine i-D that “Clothes outlive us very, very often. You […]

Photography: Svjetlana Tepavcevic

I want to thank you all for your nice and positive feedback on the new site. I’m still working to change a couple of things, but ‘life is a work in progress’ as they say. In the meantime I’m happy to report I’m really busy! I’m working on a couple of assignments at the moment and on my second trend presentation. In scouring the internet for suitable imagery I came across these beautiful photographs by Svjetlana Tepavcevic of different types of seeds (do read her own motivation for this series at the bottom of this post). It made me think about seeds and seedlings and starting things small. Some small things grow out to be really big and that is my hope for Aurora. This time my trend presentation is about nature and specifically plants and our relation towards them now and in the future. It’s called: Me, my plant and I.  If you have any tips or suggestions having to do with plants, greenery in and around the house, new and exciting design having to do with plants, let me know! In other news I’m going to review trend books for the Dutch Future Society which I’m really excited about. Plus I […]

We are live! (Mercury was in retrograde)

Welcome dear souls on my new website and blog! I’m very happy to finally show you all the result of many months of work (and lots of almost-losing-it-experiences). For now the site is in Dutch only, but I’m working on incorporating a language plugin so please bear with me. There are some small bits that need adjusting and a newsletter plugin that needs to be set in place, but we’ll see to that too! This site has been a Process. From mapping out my new professional business to working on the actual site, I have learned a lot! I couldn’t have made this site without the invaluable WordPress help of Nina, the SEO crash-course of Saskia and countless others who have behind the scenes have been mostly incredibly enthusiastic about my new adventure. Those who weren’t were, I know, just warning me for being idealistic, naive and vague, in short they warned me for being me. So publishing and trendwatching is an unlikely combo, but hey, I’m here to show the world how this creative agency dedicated to conscious living can rock the world. In life we do have to follow our dream even if our dream brings us to […]

Byredo BLANCHE perfume

Welcome 2015! I do hope it will be an amazing new year wherein all your dreams may come true! It is, so I’ve been told, an excellent year for manifestation (according to astrology) so do make sure to manifest your dreams with a positive attitude and with pure intention. I wanted to share with you my lovely Christmas gift: the perfume BLANCHE by Byredo. I have to confess I’m a sucker for perfume and scent ever since I’ve read the book Perfume by Patrick Suskind. More recently I saw the film The Nose which I also obsessed over. In my next life I want to come back as a perfumer. I confess to stick my nose in every bottle in every expensive department store and after years of cheap perfumes I’ve ‘acquired’ a somewhat expensive taste. This also has to do with the fact that I seem to be allergic to all chemicals, so I need perfumes to be made with all natural ingredients (most cheaper perfumes are not). Byredo is Stockholm based fragrance house founded in 2006 by the tough looking (covered with tattoos) Ben Gorham. It’s focus lies on quality and craftsmanship and it’s products are sold in the more expensive […]

Happy Christmas & a BLESSed 2015!

I had plans to make a beautiful selfmade design for my Season Greetings this year, but somehow there were other things (buying gifts and wrapping gifts, thinking of desserts to make and more gift wrapping) and no time. There is always (or still) a difference between my plans and reality. “Life happens while you’re busy making plans” So true! I’m working on that! One of my new years resolutions is setting my intentions more clearer and working more diligently towards manifesting them. I do believe we are creators you see. At least we could be, if we trusted ourselves and the magical nature of this universe. If you don’t, well, then magic will not appear. It doesn’t work that way however much I wish it did. 2014 was an emotional and turbulent year for me, I trust 2015 will bring more joy and passion filled creations. I wish you all happy days and a BLESSed 2015! I posted this photo yesterday on my Instagram-account. For those of you who don’t follow me: I would love it if you would join me there! Ik had plannen om een geweldig mooi zelfgemaakt ontwerp te maken als feestdagen kaart dit jaar, maar op de […]

Photography: Anjès Gesink – Birds don’t cry

Birds don’t cry, small birdsuffering in a big city is a photography project and book by photographer Anjès Gesink in collaboration with André de Baerdemaeker, Ernest van der Kwast and Kees Moelike. It’s a book with portraits of birds that found their way to the Rotterdam bird sanctuary Vogelklas Karel Schot. The photo’s depict birds who are in need of a helping hand because they were in a difficult situation. They show the vulnerability of those small creatures that are totally surrendered to human hands and human mercy. They zoom in and allow us to look really close to these birds. How strange that these little beings still find their way in a big city and manage to survive and how sad that sometimes they don’t. These birds are a touch of innocence in an environment that can be brutal and in a way they also are meaningful for us as people living in that city. Because we are also vulnerable and the city can be alien for us too. Let’s look upon these small creatures a little more often and think twice before scaring away a pigeon. Beneath all the filth and sickness from the city there’s a shiny new bird that hopes to fly. […]