Fashion: Lena Hoschek

Remember when I went to the Modefabriek? I was mostly inspired by MINT, but I did come across some brands I did not know yet. One of the stands that caught my eye in the section Refined+ was a very colorful one that seemed out of place because of its exotic and free spirited nature. The women’s clothes were all very beautiful, mostly dresses and skirts. I took a catalogue with me and was pleasantly surprised when I flipped through it back home. It had the most beautiful photo’s, of course with beautiful clothes, but the decor and feel of the campaign truly is fantastic. A lot of attention to detail went into it and as you may well know it’s all in the details. I wanted to share some of that beautiful catalogue with you, if you want to see it whole you can find itĀ online here. The brand is Lena Hoscheck, an upmarket women fashion label from Austria. I suspect this catalogue will become a collectors-item. It’s really that great! {Because of the paper used for this catalogue – an off-white matt – any increase of ISO diminished sharpness and color. Since I’m not a professional photographer this […]