Tilda Swinton – Cloakroom – Protest against Fast Fashion

Li Edelkoort has said it and Tilda Swinton is saying it: we must re-invent fashion and the fashion industry. We have become obsessed with collections and the ongoing thrill (and stress) of fashion weeks, media frenzy and fashion statements. We are no longer ‘connected’ to the process of garment making, design & production: fast fashion has become as fast as a McDonalds burger. We do not buy from need but from an insatiable hunger to BE fashionable, on the trend and hip in an ongoing rollercoaster of following the latest greatest. To live in a garment, to really inhabit it, has become rare; we wear our garments occasionally, they gather dust in our closets. In the case of some Hollywood celebrities these closets have become a shrine of sorts where the vintage Valentino or Gucci bag is adored, but never worn or taken out. We have become estranged from our clothes and their origin and we need to reconnect. Tilda Swinton who is always keen to raise awareness and ask questions through art, said she realized the importance of garment longevity after going through her late mother’s wardrobe. She told magazine i-D that “Clothes outlive us very, very often. You […]