• The logo of Aurora Concepts was made by The Phoney Club in collaboration with PUP Creative Agency. They created a growing flower like the future is continually growing, unsure of its way, but full of potential beauty. The letters AURORA are not quite in the right reading direction. Sometimes its necessary to look at things from a different angle to get to know the future.

 

  • 'Aurora' (from Latin) literally means 'the new dawn': a shining new day full of possibility we can create ourselves.