CONCEPTING

 

"Concepting is about launching brands that represent a certain thoughtsystem: visions, attitudes, convictions, motivations, languagewavelengths, fields of interest, worlds & worldimages that have meaning for consumers (people). But concepting is also about an approach in communication that inspires people or evokes sympathy."

-Jan Rijkenberg - Concepting

 

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If you have a sense of your identity, you can start designing your dreams. Aurora can help in the process of concepting: in brainstorm format we formulate the corevalues of your company, brand, event or product and think of authentic concepts from the heart. Aurora specialises in meaningful concepts: in our DNA you can find principles like co-creation, connection, authentitcity and entrepeneurship with heart and soul. We are happy to start a positive revolution with you today!