Granted I’m not aware of everything that happens in fashion, but I could not believe I missed the exciting news of H&M group starting a new store concept with the title & other Stories. So when my sister-in-law told me and emphasized their style was great and I would love it I was eager to find out and checked the website. I did love what I found! What luck then, I was to go to London where they have a store on Regent Street! & other Stories just fills the gap in style between H&M and their low prized casual day-to-day style and the minimalistic Scandinavian feel of COS. & other Stories just fits in perfectly, it’s classy, playful and colorful and lets you create your personal style from shoes to make-up, BAGS!!! and lingerie. Everything is of high quality but affordable, although more expensive than H&M. It’s a definite must-see and the great news is they ship to Holland with low shipping costs (6 euro).