Jaaroverzicht 2015 – ‘Life happens when you are busy making plans’

Aan deze kant van de lijn was er even een radiostilte. Dat zat zo: ik ontdekte medio november ongeveer dat we opnieuw een kindje verwachten! Een mooie kosmische boodschap die vooral lijkt te zeggen dat je het leven moet nemen zoals het komt, dat God glimlacht terwijl jij plannen maakt en meer van die dingen. Zoals 2016 vooral toch HET jaar moest worden van mijn bedrijf, zo zal het nu vooral in het teken staan van zwanger zijn en een kindje krijgen en hoe welkom het kindje ook is (we zijn echt heel blij!) was dat ook even omschakelen. We hadden namelijk de hoop na bijna vijf jaar wel een beetje opgegeven. Dat ik dan toch op natuurlijke wijze zwanger werd, vinden wij allebei best bijzonder. Nu ben ik niet wars van een beetje overdrijving en dus zag ik alle professionele doelen die ik mezelf gesteld had verdwijnen als sneeuw voor de spreekwoordelijke zon. Tel daarbij op dat ik me de eerste maanden afgrijselijk voelde en je kunt je misschien voorstellen dat het even stil was aan deze kant. Ik moest mezelf tussen alle eetbuien (zeg maar gerust vreetbuien) en misselijke groene zeeziek-achtige golven weer een beetje hervinden. Zoals dat […]

Trendpresentatie Nature (In)side

Ik begon weer met de Trendacademy na een korte pauze. Mijn laatste trendpresentatie heette Nature (In)side en geeft een beeld van groene trends op macro niveau (wereld trends: urbanisatie, verwoestijning etc.) naar meso niveau (stad en huis: ruimtelijke ordening en stedenbouw, architectuur) en micro niveau (onze persoonlijke relatie met groen, mode lifestyle producttrends etc.). Hoe kunnen we ervoor zorgen dat onze relatie met de natuur in balans blijft terwijl mensen steeds meer in steden zullen gaan leven? Dat een stad geen betonnen jungle wordt? Hoe kunnen stedenbouwkundigen en architecten groen-vriendelijk ontwerpen? Welke trends en ontwikkelingen zie je op dit vlak? We zien de grenzen tussen buiten en binnen vervagen, maar hoe zien tuinen en groen-vriendelijke huizen in de toekomst eruit? Welk functies kunnen planten vervullen binnenshuis (luchtzuivering, condens etc.)? En waar bestaat onze persoonlijke relatie met planten uit? Hoe zien we groene inspiratie terug in bijvoorbeeld mode, reclame, kunst en lifestyle(producten)? Eigenlijk geeft de presentatie een mooi groen trendoverzicht. Daarbij is het wat mij betreft ook een oproep om groener te (gaan) leven op allerlei fronten. Ken je een bedrijf, merk of onderneming waarvoor deze trendpresentatie interessant kan zijn? Neem dan contact met mij op. Ik geef de presentatie tijdelijk […]

Carly Waito paintings – Amethyst

Lately I’ve been immersed in other worlds. I’m reading a lot of books and due to what’s turning out to be a true Netflix-addiction I’m also seeing a lot of series and movies. I’ve been busy organizing my Pinterest boards and added some new ones. Do have a look and follow me there! I’m having a month off from the Trendacademy and I’m making the most of it by trying to get as much inspiration as possible. I’m reading stuff about sacred geometry and crystals and since synchronicity is a thing in my life these days I came across these beautiful painted crystals by Carly Waito. I chose to feature the amethyst stone since it’s one of my personal favorites. A stone that comes in different hues of purple and pink. Amethyst is considered a stone of spiritual protection and purification. It facilitates the higher mind and it allows one to take action based on higher guidance and spiritual understanding. There are a lot more properties attributed to them, for more information I recommend reading The Book of Stones by Robert Simmons & Naisha Ahsian; a comprehensive encyclopedia of stones, minerals and crystals. I wish you all a peaceful and balanced december! […]

Lidewij Edelkoort – Vanities {the mythology of self}

I wanted to go to Lidewij Edelkoort for years. I’m a fan because I think she’s visually one of the strongest (if not the strongest) one in the field and her work is more than just showing the latest trends, it’s very nigh to making art. She’s considered the Grand Dame of trendwatching and her forecasts are world renowned. But, for years I simply missed her. That is to say until I started with trendwatching myself. Because as soon as I started with the Trendacademy this inspiring world of trendwatchers and trend forecasters opened before me and in a matter of months I saw the biggest names in the Dutch business. And then I got the opportunity to see Li. Of course I wanted to see Li. So I went to Vanities, her latest presentation of SS16 which was preceded by a presentation of active wear. Personally I don’t have a thing for active wear, but according to Lidewij active wear is going to be BIG. We all want comfort in our mobile lives and this comfort wear is going to the next level. She illustrated this by highlighting the sneaker trend and showing that sneakers have now made their […]

Strawberry Earth Fair – Mini Trendanalysis

For the Trendacademy we recently had to do a feel trip and record everything we thought was interesting and/ or exemplary for a particular trend. I chose to visit the Strawberry Earth Fair. We had to make a power point presentation and I thought it would be nice to share it here. The presentation highlights a couple of mini-trends and is just a visual overview of the festival. Here’s what I did: I identified a couple of mini-trends and named them, then I searched for images and I also made some photo’s myself. I gave the mini-trends names and embedded them in a larger story. This story is a bit to long to publish here, but you can get an idea just by looking at my slides. The festival says something about how and what we want to ‘experience’ during such an event and this of course is very interesting with regards to the future. * As of today I’m adding a Dutch translation of my posts for my Dutch readers / Vanaf vandaag zal ik ook een Nederlandse vertaling van mijn blogposts toevoegen voor mijn Nederlandse lezers. Voor de Trendacademy moesten we onlangs een feeltrip doen en daarbij alles […]

Centenarians

I have said it before, but I have trouble with having a strong opinion about something. Just because I think subjectivity is at the root of everything and the world is just a stage on which you perform a role. If you’re a dramatic person all you will see is emotion, if you’re very analytical all you will notice is the logic behind things. Things are not about things, they are about the people who see them (and beauty is in the eye of the beholder). Truth is not about truth, it’s personal. So all we do is organize things and come up with our own personal stories. The interesting part is the part where the stories meet, where there is some sort of common ground. Today at Trendacademy one of the teachers said trendwatching is all about organizing. The story comes when you connect the dots. And then still, it’s your personal story because you’re doing the organizing. I think that’s very intriguing. In my search for suitable images for this week’s assignment with the theme ‘ageing population‘ these photo’s by Karsten Thormaelen caught my eye. He photographed women and men that had reached the respectable age of 100. His […]

Fall Frenzy

What everyone experiences in January, shortly after New Year, the frenzy of turning a new leaf, I experience in September. For me this is THE time for new plans and new ideas and this last month has been booming with new things to the max. I started Trendacademy of course (love it!). And on top of that it’s just a busy time (not just in the book biz I’ve discovered) all around with fairs and meet-ups and exciting stuff. Tomorrow I’m attending this big lecture by trendwatchers David Shah and Christine Boland and coming weekend I’m going to the Strawberry Earth Fair. I’ve always had great respect for Mette te Velde who came up with the Strawberry Earth platform. I think she’s a green pioneer and I’m very much looking forward to the very first SEFair. It promises to bring the best in sustainable fashion, food, design and film. I can hardly wait!

Trendwatching

Meanwhile I’m very much looking forward to starting my degree in Trendwatching at Trendacademy. I have been interested in this field of study & business for a while now and thought it was high time to do something with it. I’m very curious to see where this path is going to lead me. {Ozan Mutlu Dursan photography}