Modefabriek 2018 :: maatschappelijk engagement

“Waar lust voor fashion gecreëerd wordt,” althans zo zou de quote luiden die ik de Amsterdamse Modefabriek toeschrijf. Want zelfs een leek in het vak of een atheïst ten opzichte van mode, zou nog kunnen vallen voor de prachtige aankleding van iedere stand. De Modefabriek is een beurs, in Amsterdam Rai, die in twee dagen tijd per jaar vele bezoekers trekt. Met name winkeliers, afgestudeerden en ondernemers in het modevak laten zich er inspireren. De activiteiten variëren van inkopen voor het volgende jaar tot het signaleren van trends. Dat laatste maakt het bezoeken van de Modefabriek met name voor AURORA interessant: het signaleren van trends, niet te verwarren met het kijken naar ‘hypes’. Trendwatchen gaat namelijk niet over kijken welke ‘hype’ zich binnenkort gaat voor doen, maar gaat over welke waarden zich daadwerkelijk in bepaalde items manifesteren. Een voorbeeld: een ananas- of flamingo print op een trui is leuk, maar er zit op het eerste gezicht geen idee achter. Dat maakt een product tot een hype, die vaak maar kortstondig in de markt bestaat. Na de ananas kan een volgende ondernemer denken ‘dus ik plak er een aardbei op!’ Het is een verandering, ja, maar zonder toegevoegde waarde(n). Stel, je […]

Ontsproten :: de botanische trend op ShowUp 2017

In het kader van bewust leven en duurzaamheid is de term ‘Creativism’ een heel interessant gegeven. Het is een versmelting van het woord Creativiteit en Activisme, aldus JanTrendman (Show Up, 2017 in Vijfhuizen). De term wordt gebruikt met betrekking tot sociaal- maatschappelijke kwesties, maar in dit artikel wordt het begrip vooral gelinkt aan de botanische trend die tijdens ShowUp is gespot. Het verbinden van Creativism aan duurzaamheid en botanie is niet zonder reden. Om de planeet gezond te houden en zijn voortbestaan te garanderen is innovatie en technologie afgeleid van de natuur pure noodzaak.  De definitie van een trend en zijn niveaus Bewust leven en duurzaamheid passen binnen een trendontwikkeling die de komende vijftig jaar van belang zal zijn. Beide zijn megatrends en hieronder valt de botanische trend. Deze laatste wordt door heel veel waarden gevoed, legt de hedendaagse mentaliteit bloot en is daarom een zogenaamde macrotrend. De botanische trend is daarmee ook een parapluterm voor kleine microtrends, die zich manifesteren als zichtbare producten en diensten op de markt. De volgende vier microtrends vallen dan ook onder de macrotrend: botanie: –Botanic craftmanship in modern- and urban society. -The flower as the new messenger. -Green interior design. -(Etno)botanical design. Waarden als […]

DDW14 Dutch Design Week I

So I went to the Dutch Design Week last Thursday and Friday. I really had the most inspiring two days (with a dramatic ending but more on that later). I loved being there on my own (a luxury as a mother) and I saw a lot. On Thursday I covered the central area starting with the VanAbbemuseum, Cityhall and the design route in the centre and on Friday I went to the Strijp Area and Piet Hein Eek. I especially loved this area and PHE also was great! Highlights for me were the Graduation Show of the Dutch Design Academy, Klokgebouw and the Schellensfactory. A lot of other bloggers wrote about the DDW so you can’t have missed it! Lonneke Huijbregts from Bubblemint organized a bloggerscafe for the first time during the DDW where bloggers gathered for a meet and greet. I met the lovely ladies behind Coosje and ViaMartine in person, I love it when online and offline sometimes meet! The turnout this year was even greater than last year, people know to find this event more and more. Make sure to come next year! I will! {1. Inventory – Atelier NL Sandbank Ongoing / 2. Klokgebouw / 3. […]

ShowUp (again)

I felt really inspired after visiting ShowUp this weekend. After I saw all these creative people living their dream by ‘creating’ I thought more about my creative dreams and about finding a way to do something with them. The problem with me is that I like so many different things. I like photography and fashion, design and illustration to name just a few. And then there is this whole ‘spiritual’ side of me (which I rarely share here). How can I ever choose one thing? Sometimes I feel I’m doomed not being really good in anything (creative I mean). “The difference between them and you is that they just do it.” Nina said to me and she is right of course although she’s putting a little bit too much trust in my talent… Having the guts and just going for it! Not being over analytical and critical! Not being an absolute perfectionist! The art of letting go… and just doing it! {1. Flower by Vlinder&Vogel / 2. Belgian made cute retro style by Froy & Dind / 3. Candles and more beauty by Mo man tai / 4. Two sisters living the dream (and making amazing stuff while doing so: […]

ShowUp 2014

I had the best weekend! On Saturday I was one of the models for one of Holly’s gorgeous bridalshoots *blush* with the amazing photographer Anouschka Rokebrand (more on that soon) and today I went to the ShowUp trade fair with Nina from Paper Stories. We saw a lot of beautiful stuff and on top of that it was just really nice to be inspired together with a friend. I will pick some brands to blog about in the coming weeks, but here are just some inspirational photo’s I made. I made them with my iPhone.. my little boy dropped (yes, I did say dropped) my Nikon camera this morning and now it’s kind off not zooming anymore.. In fact it’s not doing much anymore.. Any tips for a good camera are more than welcome! As far as highlights go: THE VENUE! The trade fair has grown so much! {1. Ferm Living via Kolk & Kolk Agenturen // 2. Mimi’s Circus Fiep Westendorp via Nordic Child Agencies  // 3. House of Rym via UnikDesign // 4. Anny& Esmé Hofman}

ShowUp August edition 2013

Last Sunday I went to ShowUp for the second time and I saw a lot of beautiful new brands (and old) in Amsterdam-Noord. I was pleasantly surprised the fair had grown so much, it’s such a great initiative and I think its success proves that. I made photo’s of a couple of my favorites, like the incredibly talented and quirky De Krantenkapper, the environmentally conscious NikoNiko and designs by the lovely Bibi de Lang alias BL-ij and her initiative Little Black Book a collaboration with Yvette Jacobs. (we are kindred pastel sisters I’m sure). I loved the ceramic cups by Alissa + Nienke (you can buy one at Restored!), the taxidermy (you know I have a thing with that) by Luxury for Nature just to name a few. Keep your eyes out too for the new collection by Kidsonroof and check out the new papergoods at WowGoods. See you in February for sure! {1. Kidsonroof / 2. BL-ij / 3. Alissa + Nienke / 4 & 5. Wowgoods / 6. Studio NSybrandy / 7. Almedahls via 0031 designs / 8. Little Black Book / 9. Luxury By Nature / 10. De Krantenkapper / 11. Ompak tree / 12. Cards by NikoNiko }

Modefabriek 2013 #1

Last monday I went to the January edition of the Modefabriek in Amsterdam. I have been fortunate enough to attend the last two editions too, so by now I have a pretty good idea which areas I have to check out. I have to see MINT  (with ambassador Egbert-Jan Weeber) of course and another area called Trash and Treasures which is pretty cool and a little bit edgy. I like the fair, clean and hip environment of MINT. Actually maybe it’s even my most favorite part of the fair. But I have to say I also get really inspired by the ‘Garage Sale Extraordinare’ where thirty sellers are handpicked to showcase (and sell!!) their handmade, vintage or young designer fashion and accessories. For me the Modefabriek was all about the details this edition. So lots of accessories and small details that caught my eye. I have posted some pics on Instagram too and will highlight some new brands the coming weeks.   {1. Modefabriek promo photo / 2. Options department store selection in MINT area / 3. *eco* People Tree dress designed by Peter Jensen / 4. *eco* Granny’s Finest selection of knitwear in MINT area / 5. *eco* O My Bag […]

Frankfurt Buchmesse 2012

Finally I feel well enough to write a new blogpost, after Frankfurt (or maybe at Frankfurt) I caught the flu so I was ill last week and let me tell you: it has been a long time since I coughed so much… I probably bruised my ribs. But, let’s forget about unpleasantries and focus on nice things in stead! Here are some pics from the Buchmesse, I tried to give an impression of the feel of the place (and of course of some nice books / projects).   {1. Chronicle Books stand / 2. Coffee outside / 3. Granta & Portobello Books catalogue / 4. Harper Collins stand / 5. Children’s book illustration / 6. View of the messe hallen / 7. The Phaidon Archive of Graphic Design one of Phaidon’s latest releases / 8. Nice dome just outside hall 9-11 -I only discovered this corner of the Messe this year!- / 9. Girl in costume on one of the days when the Fair is open to public (German youth come to dress up like their favorite book / cartoon character).