Truthful Consumerism

I’ve always been ambitious. Thinking ‘big’ comes naturally to me. Being ambitious doesn’t mean that you think you’re the bees knees or that everyone should think you’re great. Being ambitious for me means having big dreams (and acting on those dreams) to make the world a better place. I’m especially ambitious concerning the things I love most: increasing awareness and consciousness through working on books and other projects. My mission is to show people what’s possible; because life (and our future) is what you make of it. If you live your life consciously and with intent magic can enter the stage. I’ve long hidden my ambition since it would not be bon ton. We live in a Dutch society that encourages us to be average (or normal) and this was the hidden message for most of my working life. And to this day: when I tell someone about my ambitions, goals and dreams there are always those that think it’s all a bit much. Because who do I think I am to think and aspire all this? Because of this enduring belittling through the years I became smaller and smaller. I started to believe I wasn’t really meant for success. […]

UNSEEN photo fair 2016 // II

Once upon a time I studied Literary Studies in which you study the world through literature. Novels are actually the microcosmos or glasses if you will with which you see the world. So it goes far beyond knowing for instance from which perspective a story has been written. A novel tells you something about the context in which it was written, it’s a historical document, a reflection of the Zeitgeist and answers questions about society, politics and identity. Especially this last topic fascinated me (and still does). Because what is identity? Wikipedia says: “Identity is the unity of being. The image that someone has of himself is being called selfimage of selfconcept. There are moreover several kinds of the understanding of identity, like personal, genetic, social, cultural and national identity.”┬áThis fascination for identity that knows so many faces ultimately resulted in my final thesis in which I studied the concept in the work of the South-African author J.M. Coetzee. To further analyze his novels I employed psychoanalysis that undertakes a remarkable attempt to comprehend ‘identity’. After literature came culture. I started a research master Cultural Analysis that took me further from literature to film, theatre, photography etc. In other words […]