Aurora specialises in meaning and values. We map out values that play a large role in society and that fuel our (consumer)needs. We look at how these values fluctuate and change in time and how they influence our consumerism. Values are crucial for the identity of an organisation or company. They need to be value-based in order to better see marketopportunities in the form of products and retailconcepts for instance. In a Future Sense presentation we introduce different future scenario's in the hope of developing an extra sense for future developments. We then take this sense back to the personal identity Now. Your own strength and intuïtion is key here.