Fashion: Esprit RCA limited edition

Yesterday I was in Amsterdam to eat sushi with one of my friends when I came across the ESPRIT shop. Their window display immediately stopped me in my tracks because it was made up of really beautiful clothes and amazing illustration art. I must confess I haven’t been in an ESPRIT shop for ages, but these clothes were simply amazing. I found out they have been made in a limited edition only in a collaboration with the Royal College of Art. In the words of ESPRIT: “Graduating RCA students were asked to create a collection that broached the question of whether fashion can be truly sustainable. The collection was also to reflect the zeitgeist of the student’s generation.” Three collections were chosen, the one by Julia Mackenroth, Ryan Mercer and Rachel Hall. The playful illustration work of Andy Rementer was used to visualize the campaign. For me this collection embraces everything I think is important in fashion: wearable, timeless and creative pieces. What’s even more great is that it’s a truly sustainable eco friendly collection!