What everyone experiences in January, shortly after New Year, the frenzy of turning a new leaf, I experience in September. For me this is THE time for new plans and new ideas and this last month has been booming with new things to the max. I started Trendacademy of course (love it!). And on top of that it’s just a busy time (not just in the book biz I’ve discovered) all around with fairs and meet-ups and exciting stuff. Tomorrow I’m attending this big lecture by trendwatchers David Shah and Christine Boland and coming weekend I’m going to the Strawberry Earth Fair. I’ve always had great respect for Mette te Velde who came up with the Strawberry Earth platform. I think she’s a green pioneer and I’m very much looking forward to the very first SEFair. It promises to bring the best in sustainable fashion, food, design and film. I can hardly wait!
Yesterday I was in Amsterdam to eat sushi with one of my friends when I came across the ESPRIT shop. Their window display immediately stopped me in my tracks because it was made up of really beautiful clothes and amazing illustration art. I must confess I haven’t been in an ESPRIT shop for ages, but these clothes were simply amazing. I found out they have been made in a limited edition only in a collaboration with the Royal College of Art. In the words of ESPRIT: “Graduating RCA students were asked to create a collection that broached the question of whether fashion can be truly sustainable. The collection was also to reflect the zeitgeist of the student’s generation.” Three collections were chosen, the one by Julia Mackenroth, Ryan Mercer and Rachel Hall. The playful illustration work of Andy Rementer was used to visualize the campaign. For me this collection embraces everything I think is important in fashion: wearable, timeless and creative pieces. What’s even more great is that it’s a truly sustainable eco friendly collection!